20% new sessions with a refreshed website build

The challenge

Lloyd Motor Group sought a digital partner to bring their vision to life online: to be recognized as a world-class automotive retailer delivering exceptional customer service at every touchpoint.

But the auto buyer journey is complex, often starting long before a customer enters a showroom. Lloyd Motor Group needed a website to support this journey end-to-end, letting customers engage with the brand at every stage of the purchase process.

With a strong in-house development team already in place, IDHL stepped in to support the early phases of a new website build. Our role was to collaborate closely with their internal team, providing expertise in discovery, UX, design, and UI development, before supporting the handover and ongoing delivery.

Our approach

Our goal was to help Lloyd Motor Group stand out in a highly competitive market by creating a new website that is intuitive, easy to navigate, and reflective of the brand’s premium positioning.

User-led insight

Usability and user needs were at the heart of the project from day one. A remote usability review of Lloyd Motor Group’s existing site identified strengths and areas where users faced friction.

Building on this insight, UX workshops were held to define key personas and explore user behavior. Brand business goals were aligned with user motivations, ensuring every design decision was rooted in real customer needs.

Simplified structure, intuitive design

We reviewed Lloyd Motor Group’s existing site architecture and content. Our experts restructured and refined these to better reflect user intent, creating clearer, more intuitive navigation that reduced customer friction.

Working closely with the brand’s in-house development team, we translated this strategy into a refined UI design balancing usability with a premium look.

Collaborative, ongoing support

Collaboration was key to the project’s success. As Lloyd Motor Group’s internal team took ownership of the build, we supported them with a comprehensive Storybook containing all components and templates. We stayed closely involved throughout delivery, providing hands-on guidance to ensure the final implementation stayed true to the original design intent.

The results

Lloyd Motor Group now has a robust, scalable site that supports both their customers and internal teams. With a faster path to conversion, improved engagement, and a digital experience that ensures customers can access more relevant information in fewer steps.