MX experience and website audit
Technical findings on how AI systems access and interpret your website.
Find your AI Discovery Advantage
Customers are asking which brands to consider and what products to buy. AI Discovery Advantage helps your brand be the answer by assessing visibility across AI search and identifying opportunities for growth.
- Services
- Strategy and Consultancy
- Find your AI Discovery Advantage
No more AI visibility blind spots
You might perform well in Google, but is your brand appearing when customers ask AI for recommendations? Visibility depends on factors extending beyond conventional search rankings, with AI answers drawing from a variety of sources across the web. This means your business risks being absent from important conversations, being represented inaccurately or appearing behind competitors.
Our AI Discovery Advantage review shows how your brand is represented, where competitors are gaining visibility and what's holding you back. You'll receive a detailed assessment of your AI readiness and a prioritised plan that gives you a better basis for understanding what deserves your attention and investment in 2027.
The insights you gain with Advantage
GEO and competitive visibility assessment
Analysis of your brand's appearance in AI-generated answers, competitor visibility, accuracy and cited sources.
AI and Paid Media Opportunity Review
Considerations for how AI-driven changes in advertising and search could affect your acquisition plans.
Prioritized 2027 strategy and roadmap
Recommended improvements and a C-suite executive summary outlining findings and investment priorities.
SEO, content, and authority review
Opportunities to strengthen the information and external credibility supporting your brand's visibility.
See how your brand appears in AI answers and where competitors are gaining visibility
Know where you stand
Generative Engine Optimisation (GEO) is used to examine your presence across agreed AI platforms and the questions relevant to your business.
We investigate which competitors are being recommended, how accurately your brand is represented, the sentiment of those descriptions and which external sources are being cited. This helps identify gaps in visibility and the factors that may be influencing your competitive position.
You'll receive a documented AI visibility baseline, giving you a clear starting point for measuring future progress.
Find the technical, content and authority gaps affecting your AI readiness
Know what's holding you back
Our Machine Experience (MX) audit examines how effectively AI systems can access, interpret and use information on your website.
The combination of MX and GEO gives us a fuller picture. We assess your technical foundation: crawler access, technical SEO, structured data, content accessibility and the clarity of important information about your products and services. We also examine your content and external authority, looking for gaps and opportunities that could be affecting how your business is represented
Focus your 2027 investment on the improvements that deserve attention.
Know where to invest next
Our GEO, SEO, web, content and paid media specialists bring the findings together, examining opportunities to improve technical readiness, strengthen content and authority, and respond to emerging AI-powered advertising developments.
We consider the evidence, likely benefit and work involved, alongside your commercial priorities. That helps you decide which improvements to tackle first, which need further investigation and what can reasonably wait.
You'll receive a prioritised 2027 strategy and delivery roadmap, supported by a C-suite executive summary that explains the implications for your business.
Audit. Review. Track. Grow.
AI discovery is evolving quickly so we leave nothing to chance. We measure your readiness, review the findings with you and track an agreed set of questions across selected AI platforms. The result is a comprehensive roadmap for 2027, complete with a plan your team can take forward and clear evidence behind every recommendation offered by our experts.
The right partner for AI discovery
Low touch, no strings attached
We do the heavy lifting, only requiring your input to agree on the scope and review the findings. Once complete, you'll receive a clear set of recommendations and a prioritized roadmap that you can take forward with no ongoing commitment.
Search expertise meets technical know-how
With over 25 years in the industry and experience across Shopify, Adobe, and Kentico, we deliver practical, evidence-led insights that go beyond visibility alone. We combine GEO, SEO, content, and paid media expertise to optimize complex websites and platforms.
ID.x: intelligence behind every decision
AI Discovery Advantage is powered by ID.x, our proprietary tech platform. Built on intelligence gathered across 500+ accounts, it combines AI, specialist tools and market intelligence to support our evidence-led recommendations.
Expertise across platforms
Built on experience across leading eCommerce platforms, our recommendations are grounded in how modern digital ecosystems actually work. That means stronger technical context and solutions that align with the technologies and channels your business relies on every day.
Ready to find out where you stand?
Tell us a little about your business and where your focus is. We'll discuss the assessment scope, explain what's involved and confirm the next steps.
FAQs
Your SEO reporting should give you a good understanding of rankings, traffic and organic search performance. But it won't necessarily show how frequently AI recommends your business.
We examine those questions alongside your existing search foundations and website readiness, helping you understand where the two overlap and where additional work may be useful.
AI-generated answers can vary between platforms, questions and points in time. That's why an occasional search for your own brand tells you relatively little.
Our review process can assess an agreed set of relevant questions across selected platforms, recording how your brand and competitors appear and which sources are cited. This provides a defined baseline for future comparison, with the methodology and limitations made clear, to help you identify patterns and assess changes over time.
That's always a good start but a strong technical foundation may mean your biggest opportunities sit elsewhere, perhaps in your content or how AI represents your business.
We also want to identify what's already working. There's little value in recommending another programme of technical improvements if your investment would be better directed towards content or market visibility.
We consider the evidence behind each finding, its relevance to your business, the likely benefit of addressing it and the work involved. Some improvements may be relatively straightforward, while others could depend on platform changes, new content or a longer-term authority strategy. The roadmap helps you distinguish immediate priorities from work that needs further investigation or can reasonably wait.
Advantage allows us to identify gaps in visibility, competitor advantages and issues that may be affecting how your business is represented. Those findings can help inform decisions about future investment.
However, being absent from an AI-generated answer doesn't automatically translate into a measurable lost sale. We won't present estimates of lost revenue without evidence to support them. The assessment establishes your position and opportunities for improvement.
We agree the scope before starting, including the relevant website areas, markets, product or service categories and AI platforms. For businesses with several websites, international markets or large product catalogues, we'll focus on the areas most relevant to the agreed objectives. This keeps the assessment proportionate to the fixed fee. Additional coverage can be discussed separately.
Absolutely. The findings and roadmap are yours to take forward with whichever teams or partners are best placed to deliver the work. Our specialists explain the recommendations during the review session, including the priorities and any important technical considerations.
If you'd like IDHL to help with implementation or ongoing optimisation, we can discuss that separately - there's no requirement to enter a retainer.
The paid media element examines how AI-driven changes to search and advertising could affect your acquisition strategy, including opportunities to complement organic visibility. It's intended to inform your 2027 planning. A detailed review of campaign performance, account structure, budgets or bidding strategies would require a separate scope.
For relevant eCommerce and travel businesses, we include a check of Universal Commerce Protocol (UCP) integration status, where applicable.
This provides an initial indication of readiness for emerging AI-enabled transactions. It doesn't include building integrations, testing complete purchasing journeys or certifying that a particular AI platform can successfully process transactions on your behalf.