Design, UX & UI, IDHL

Design, UX & UI

How your website looks is a big part of communicating who your brand is, and what it stands for.

At IDHL, we can help you balance your unique visual identity and experience with maximising your commercial performance.

Our in-house design, UX & UI teams are skilled at translating insight into immersive visuals and responsive designs, to craft sites that are suited to your customers.

Create lasting impact on your customer

Great design is about more than just visuals. High quality design, UI and UX are must-haves for businesses that want to create memorable websites that leave customers engaged with your brand for the long term. Our experts analyse client’s user behaviours, looking at how people use and respond to design, in order to create a reactive and refined user experience.

Enhancing user experiences through usability

Our in-house designers and UX team work alongside your business and your end-users to uncover their true needs and wants. Blending the research together with digital trends, we deliver a website designed for your customers to convert with ease.

Our process

Dedicating time to understanding what converts your customers, we design sites that creates results. This all depends on the needs of your business, which we uncover through our process:

Understanding your brand

Immersing ourselves in your brand, we align who you are with eCommerce trends and best practice to build the ideal shopping journey for your customers. Evolving your website alongside your brand, we maintain a flawless shopping experience for your customers.

Extensive customer and market research

Our discovery process combines competitor research, customer data and insight from Google Analytics to assess where you sit in the market, and your opportunities for growth.

We utilise tools like heatmaps and session recordings to understand which areas of your site users engage with and where barriers are. By analysing the real user behaviour, we can help you understand exactly how users are interacting with your website.

UX informed design

We conduct a UX audit to help us understand what’s working and what isn’t. Our UX-led approach to design focuses on creating opportunities to maximise conversion and allows you to get the most out of your platforms.

Our aim is to produce slick, modern designs that resonate with your customers to create a shopping experience that surprises and delights.

Innovative interaction design

We don’t just do static, tried and tested websites. It’s our role to suggest creative design solutions into your website’s design that will set you apart from your competitors.

Where suitable, we will consider how we can bring your brand to life on your website through micro-interactions that are designed to draw attention to what matters most on the page.

Flexible builds and themes

We combine our research, competitor analysis, and best practices to create platforms that keep your customers coming back.

We evaluate the final look to ensure the finished product is authentically you, reflecting the unique elements of your brand and your customer experience.

Supporting services

We go beyond just creating websites and eCommerce platforms, with a suite of services designed to elevate your presence in a way that fits your needs.


  • Information architecture
  • User flows
  • Content modelling
  • Interactive wireframes


  • Mood board workshops
  • Concept creation
  • Responsive website design
  • Interactive prototypes
  • Style guides


  • Usability testing
  • Click testing
  • Preference tests
  • A/B testing

Our expertise

Within the IDHL team, we have extensive experience in web design, we’ll provide impactful recommendations that are tailored to your needs.

Dynamic web & eCommerce solutions