Creating an Online Physical Showroom Experience for a Global Audience
How Havwoods unified a fragmented digital presence into a single premium global platform with IDHL
- Case Studies
- Havwoods
Havwoods, the UK's top destination for premium wood flooring, brings over 40 years of industry expertise with a focus on quality and service. With a broad product range and a global audience, Havwoods required a cohesive experience that showcased their expertise.
- caseStudyDetail.category
- Property
- caseStudyDetail.services
- Web and Technology
The challenge
Supplying a wide product range to architects, specifiers, and individuals worldwide, Havwoods faced challenges managing multiple websites across key global regions.
A unified global platform was essential, tailored to each local market's needs and maintainable in-house, while reducing administrative burden. The new site needed to reflect Havwoods’ premium positioning, showcase their product portfolio, and replicate the immersive feel of their physical showrooms online.
A main challenge was translating the tactile, in-person showroom journey into an engaging digital environment—giving global users inspiration and product information without visiting a store. Addressing inconsistencies in product data and brand content was also key to creating a simple, intuitive user experience serving diverse international users across industries.
Our approach
A unified experience
We combined Havwoods’ previously separate website needs into one scalable global solution adaptable to local markets. Working closely with their teams, we established a unified experience framework that would uphold their premium brand worldwide and give in-house teams full control over content, product info, and localization.
Designing a digital showroom
We crafted the new global site as a digital showroom, focusing on product storytelling. Interactive features, rich product displays, and useful specification tools were added to mimic the physical showroom journey and help users find the right flooring.
Back-end efficiency
To ensure consistency, we fixed gaps in product and brand content, streamlining information structure and management across the site. This enabled a seamless, tailored user experience for architects, designers, trade pros, or homeowners worldwide.
The results
With regained control and flexibility over their content, Havwoods has enhanced their premium brand, delivering consistent experiences across all global websites. This improvement positively impacted conversion rates, online marketing, and new customer revenue.
The platform now serves as a true global digital showroom, beautifully displaying their full product range and extending reach far beyond physical stores.
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