Generating +138% revenue with an enhanced digital guest experience

The challenge

Bob W. is known for design-led, fully serviced apartments blending hotel quality with home authenticity across 17 European cities. To reflect their vibrant rebrand, Bob W. wanted a new platform to bring the brand to life onsite and deliver hyper-personalized experiences for all users.

From every view, Bob W. had outgrown their website, relying on an off-the-shelf solution that limited on-page SEO, caused internal bottlenecks, and fragmented the journey between booking and guest reception. IDHL was selected to elevate their digital storefront, providing a new Kentico platform for peak performance.

Our approach

Reimagining the Bob W. story

Guided by design, we introduced a new visual identity and evolved how the ‘Bob’ character appears onsite. It now subtly features throughout the guest experience, using unique handwritten elements across the website. 

We enabled scalable storytelling, letting Bob W. showcase content about local neighborhoods, partnerships, and travel inspiration—moving beyond a purely transactional site.

Connected journeys with Kentico

Integrating the guest reception and booking platform removed fragmentation. Xperience by Kentico let Bob W. unify content management, creating a seamless path from inspiration to conversion. 

Operational friction was reduced through flexible architecture, empowering teams to manage content efficiently and lower provider dependence. 

The result 

The new platform transformed Bob W.’s customer experience and internal efficiency. With a high-performance, scalable foundation, Bob W. is well-positioned for rapid international growth. The enhanced UX and engaging brand-led digital presence directly increased post-migration traffic and revenue.