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National digital agency IDHL has appointed Sam Ogrizovic as Director of International to launch the firm’s first US office.
Ogrizovic will establish and grow the New York office for IDHL as part of the agency’s ambitious growth plans. IDHL specializes in performance media, e-commerce, web development, data, and email marketing to help brands and businesses accelerate growth in the digital economy.
The expansion comes as IDHL identified growth opportunities for US clients and existing UK clients with a US presence. Ogrizovic will hire a team of digital experts in the coming months, with the New York office set to open in summer 2024.
Ogrizovic joins the team having previously worked for IDHL as Business Development Director from 2013 to 2017, specializing in sectors including retail, travel, and financial services. He has extensive experience in sales, recruitment, and business development and returns to IDHL after founding his own business, So Sales, in 2017.
Ogrizovic said: “Digital ad spend in the US is the highest per capita worldwide and continues to grow rapidly. IDHL has very strong IP which, combined with the huge opportunity in the US market, makes this a pivotal moment for the agency's future expansion.
“I’m an entrepreneurial person, and there are few moments in your career to work with a business you know well to launch a new market from scratch. Knowing I have the strong engine and reputation of IDHL behind me is a huge advantage, and I can’t wait to get started!”
Ogrizovic added he has worked with IDHL, both as a client and employee, for over 12 years, giving him a full understanding of the business’s commercial success and what it delivers for brands and businesses.
IDHL is one of the UK’s fastest-growing independent digital agencies, founded in Harrogate in 2000. The agency now operates nationally with offices in London, Leeds, Manchester, and Newcastle—employing more than 400 people. It generated revenues close to £38m in the financial year ending December 31, 2022.
IDHL serves over 450 UK clients across sectors including financial services, professional services, industrials, luxury, and fashion.
Ben Wood, CEO at IDHL, said: “Sam is the perfect candidate to lead our US office launch. His tenacity and ability to build strong client relationships while delivering outstanding results are unmatched. This is an exciting growth phase for IDHL; the potential to bring our products and services to the US market is immense.
“We are proud to work with some of the UK’s most ambitious brands and businesses. Now is the right time to expand our offerings to US clients equally eager for explosive growth through well-executed digital strategies.”
Owned by Bridgepoint since 2021, IDHL has ambitious future growth plans. This year, the agency will consolidate nine brands under its group, enhancing its consultative approach and empowering clients to thrive.
