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UK and US digital marketing specialist IDHL has appointed Dan Paget as Chief Operating Officer (COO) as the company speeds up its growth plans and scales.
Dan will focus on uniting IDHL’s capabilities through a unified operating model, enhanced cross-agency collaboration, and the integration of recent acquisitions.
With over 15 years in senior leadership, Dan has a proven record of scaling digital businesses. At Jellyfish, he grew the agency from 60 to 2,200 employees and merged 15 acquisitions into one operating model.
He then had a global role at Brainlabs, leading a major redesign of the operating model to improve delivery consistency, specialist career growth, and prepare the business for expansion before becoming UK COO.
“What stood out about IDHL was the cultural alignment with my values and the opportunity ahead. Even with AI and automation shaping the world, people and teamwork remain the key advantage. IDHL has strong business and great people, and I’m excited to unite teams further, sharpen our offerings and drive the next growth phase,” said Dan Paget, IDHL’s new COO.
To date, eight acquisitions have expanded the group’s expertise in brand communications and performance marketing, most recently The MTM Agency in February 2025 and Vervaunt in November 2025.
Lewis Sellers, CEO of IDHL, added: “We’re thrilled to welcome Dan. His people-first style fits well with us, and I’m confident he’ll unlock new opportunities by creating a unified operating model while strengthening our offerings and delivery.”
IDHL is a full-service digital tech partner helping brands grow via performance marketing, web and ecommerce solutions, and data intelligence. The group has over 500 experts across London, Leeds, Manchester, Southampton and New York offices.
IDHL is progressing a clear innovation roadmap, including a £1.5m investment in its AI wing, IDHL Labs, while growing its US presence through talent investment and its established New York office.
Through IDHL Labs, the group offers AI-led services and tech like generative search and campaign optimization, embedding automation and AI tools into delivery workflows to boost insight, performance and efficiency.
