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Leading digital agency IDHL today announces the acquisition of marketing and communications experts The MTM Agency.
From SEO pioneers to integrated digital marketing leaders, IDHL has evolved over 25 years to become one of the UK’s most comprehensive growth partners for ambitious businesses. Starting with search engine optimization powered by proprietary technology, IDHL has expanded both organically and through strategic acquisitions across the digital landscape.
2024 marked a transformative milestone as the group unified eight of its nine agencies under a shared vision to build the UK’s leading growth-focused digital services agency to deliver value for clients and partners.
The acquisition of The MTM Agency accelerates IDHL’s ability to offer strategic advice across the entire communications spectrum by strengthening its top-tier capabilities in performance, web, eCommerce, and data intelligence alongside deep technical expertise. Aligned to IDHL’s mission to accelerate growth for ambitious businesses and brands in the digital economy, this strategic addition brings sophisticated complementary skills in creative, strategy, and insight, as well as influencer marketing and PR.
This acquisition welcomes over 80 new colleagues in Southampton to IDHL, adding fresh perspectives for solving client challenges and expanding the agency’s strong UK presence, which includes teams in London, Leeds, and Manchester.
The MTM Agency’s creative, strategic client-focused approach and vast experience serving B2B brands will enhance IDHL’s services to its existing national client roster, while opening new opportunities to establish client relationships.
Speaking on the acquisition, Ben Wood, IDHL CEO said: “At IDHL, we are laser-focused on delivering world-class integrated digital solutions that drive growth for our clients’ businesses.
Driven by an entrepreneurial mindset, IDHL has evolved by responding to client demand—scaling with new services and solutions to meet their changing needs. This is achieved through organic growth and strategic acquisitions to strengthen our integrated offering.
The acquisition of The MTM Agency unites our expert teams and leading capabilities to create a powerful full-service offering that deepens our understanding of clients’ businesses and consumers, enabling us to deliver even more valuable results.”
Gordon Hawes, Co-owner of The MTM Agency said: “For my co-owner Paul Jones and me, The MTM Agency joining the IDHL family is the culmination of an incredible 16-year journey, bringing together an exceptional team delivering innovative, insight-driven, and creative solutions that make a positive impact in a rapidly evolving landscape.
IDHL has shown deep appreciation for The MTM Agency’s culture, creativity, and ambition, and a clear vision of how we can grow together. Their investment brings scale, resources, and expertise that will ensure both our people and clients continue to thrive.”
Wes Maynard, Managing Director of The MTM Agency said: “Joining IDHL marks an exciting new chapter for everyone at The MTM Agency. Built on creativity, collaboration, and purpose, this next step lets us build on those values while enhancing our offering and staying true to what makes The MTM Agency unique.
By leveraging IDHL’s network of talent, technology, and performance-driven expertise, we strengthen our ability to deliver powerful, insight-led strategies that bridge brand, creative, and digital.
I thank Gordon and Paul for making The MTM Agency what it is today, and look forward to working with IDHL to build on their legacy and shape the next phase of The MTM Agency’s growth.”
