Travel SEO agency
Travellers are rethinking how they explore the world – and search engines. SEO is expanding beyond keyword-based discovery and AI tools are acting as personal travel guides for consumers.
To stay ahead, your SEO strategy needs to do the same, giving equal weight to visibility as search rankings. Our experts specialise in crafting AI-friendly strategies that span semantic, contextual and multimodal discovery, so your brand shows up with the right content, in the right format, at the right moment.
Proven SEO results for leading travel brands
Travel further with SEO
Travel search is crowded
You need strategies that cut through the noise. We do exactly that, with technical SEO tuned for speed, content mapped to traveller intent, and authority that earns real visibility. Our bespoke approach to SEO is built for multi-market needs, turning intent into bookings.
AI-powered for advanced insights
From crafting itineraries to destination recommendations, AI use for holiday planning has doubled. The research and choice stages are moving consumers away from clicking through and finding their answers outside of websites.
AI Overviews. LLMs. It’s the businesses that are accessible to these emerging technologies that will be visible in search.
Our in-house experts harness its capabilities to stay ahead of search trends with predictive modelling and anticipate shifts in traveller behaviour.
Taking a hybrid approach to travel
But we’re not saying traditional SEO is obsolete – SERP rankings still hold significant value. Travel related queries are notoriously complex and brands need strong SEO foundations supported by E-E-A-T principle to answer the range of micro-questions associated with these search terms.
We use traditional SEO concepts alongside AI enhancements and techniques to achieve your brands unique objectives:
- Query fan out: Unpacking the layers behind travel queries to uncover content gaps, hidden opportunities, and deliver more targeted, useful results.
- Local and seasonal SEO: We optimise for relevant keywords that show intent for your services and destinations.
From ‘what destination is the next world cup in’ to ‘where are the best places for a winter sun holiday’,your content is structured timely to meet seasonal search demand.
- International outreach: Audience behaviours change across global borders, but trust and authority are important to users everywhere.
Our outreach team contains multilingual specialists that create culturally nuanced campaigns that reach global audiences. Their content resonates locally while scaling globally, instilling confidence in your travel packages and services.
- Content that converts: Travel guides, optimised landing pages, destination blogs. Our in-house writers use AI to enhance their copy, building content around growing travel trends so your brand’s voice stands out as expert in the space. All while written in line with Google’s E-E-A-T guidelines.
Your final destination
At IDHL, we don’t just wait for search to evolve – we're evolving with it. Our approach is rooted in performance, powered by data, and designed to adapt. If you're a travel brand looking to future-proof your SEO strategy and connect with tomorrow’s travellers, let’s talk.
