Organic & paid activity generates 130% in revenue

Having successfully partnered with IDHL on their PPC and SEO, Exodus have established themselves as an authority on getaways around the globe. For their next adventure, they wanted to to maximise visibility and showcase expertise around high revenue driving destinations and holiday activities.

The answer? A consolidated search approach that maximises visibility, engagement, and ROI. IDHL enhanced Exodus’ cross-channel strategy with strategic direction and campaign execution.

We combined organic and paid channels to fortify Exodus’ brand presence across the customer journey, from awareness to conversion. 

Elevating visibility and rankings

We conducted a comprehensive content audit, identifying E-E-A-T optimisation opportunities, and acquired high-authority backlinks around high-value destinations.

Strategically aligning SEO with paid campaigns improved upper-funnel keyword visibility, leapfrogging travel industry competitors and securing the top 3 positions in identified categories.

Precision targeting for maximum impact

Paid campaigns were overhauled, layering in audience data for precision targeting across segmented categories. Audience-based display campaigns also combined demographic and interest data from Google Analytics. Within just one week of launching the revised campaigns, we identified key opportunities and adjusted bids to optimise performance and increase return on ad spend (ROAS).

Data-driven efficiency

Introducing programmatic advertising into the mix ensured consistent messaging across platforms, reducing audience duplication. This approach maximized budget efficiency, streamlined campaign management, and delivered a higher ROI by targeting the most relevant audiences with precision

Aligning organic and paid activity has completely transformed performance. The improved full funnel search footprint is a gamechanger: supporting long-term brand visibility while driving short-term performance gains.

• Increased efficiency: Our consolidated approach optimised budget across channels, reducing wasted spend and improving ROI.
• Data-driven growth: Exodus internal teams benefited from our expert strategic guidance and campaign support, leading to refined targeting, higher conversion rates, and more impactful activity.
• Organic and paid success: The destination focus grew rankings to achieve the top 3 positions in target areas, and increased contribution of Performance Max and Demand Gen.

"It’s been a real pleasure working with IDHL over the past few years – they are clearly experts in their field and we have developed a very effective working relationship together to the point where it feels as if they are an extension of our internal team. They constantly analyse and question our strategy and results, and we trust them to guide us towards making the right decisions. They are conscientious and genuinely care about the success of our business.“

​Olivia Dudleston, Head of eCommerce, Exodus Travels ​