How we transformed DUSK’s digital presence to reflect its premium products and drive business growth
Reimagining digital comfort for DUSK
- Web & eCommerce
- Website development
- Home & Garden
- Shopify Plus
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The challenge
With a primarily online presence, DUSK needed to overcome the lack of physical showrooms and strengthen customer trust.
Their primary goal was to create a seamless and luxurious shopping experience that resonated with their audience while showcasing the true quality of their products.
Our approach
Understanding DUSK's shoppers
Our first step was to gain a deep understanding of DUSK’s customers. Through extensive UX testing and research, we gathered insights into how users interacted with the site, their pain points, and what would make their shopping experience more enjoyable. This insight-driven approach guided every aspect of the design and development process.
Simplifying the shopping journey
The website redesign was a complete overhaul – moving away from the previous cluttered structure and introducing a clean, intuitive interface. We focused on simplifying the navigation, ensuring that users could easily filter products and find what they were looking for without unnecessary clicks. We also reimagined product pages, showcasing DUSK’s premium offerings with high-quality lifestyle imagery and user-generated content to create an emotional connection with the products.
Building trust and confidence
As DUSK operates without physical showrooms, we integrated elements that would make customers feel more confident in their purchases, such as detailed product descriptions, reviews, and social proof. We also designed a more visible ‘About Us’ section, allowing DUSK to showcase their story and values.
Maximising conversions and cross-selling
One of the major objectives was to increase conversions, particularly by redesigning DUSK’s bundle building journey. Paired with improved cross-selling features, shoppers can now easily see complementary products.
The results
By focusing on the needs of their customers and aligning with the brand’s values, we delivered a seamless and premium shopping experience that is now central to DUSK’s digital strategy.
The website redesign has not only improved the overall shopping experience but has also positioned DUSK for long-term growth.
