How a rapid rebuild transformed the user experience for Casio's legacy brand

Transforming Casio's digital presence with 108% increase in traffic

A brand that recognises the value of time, speed and intelligence, Casio has cemented itself as a leading figure in the watchmaking industry. Casio’s needed a new Magento 2 site launched in under two months, offering improved customer journey and modern UX.

The challenge

Casio needed a modern eCommerce experience that reflected both their rich heritage and their reputation for innovation. Their legacy bespoke .NET site was difficult to maintain and limiting customer engagement, making the online journey feel disjointed and outdated.

With ambitions to future‑proof their digital presence, deliver personalisation, and allow space for creative evolution, Casio partnered with IDHL to design and launch a distinguished new website within an ambitious eight‑week timeframe.

Our approach

Technical definition

We began with a full audit of Casio’s infrastructure, hosting and functionality to identify the most efficient route forward. To replace their restrictive legacy platform, we migrated the entire site to Magento 2.2.3, providing a stable, scalable foundation that could support long‑term growth. Alongside the technical rebuild, we refined the site’s design in real time, prioritising streamlined navigation, smoothed transitions and an elevated customer experience.

Full site restructure

Working closely with Casio’s creative agency, The Armoury, we aligned technical capability with bold, attention‑grabbing design. The full site was restructured to ensure intuitive user flow from homepage to checkout. New product page templates gave Casio’s internal team the tools to craft richer, more informative content, supported by high‑quality imagery. Yotpo reviews were integrated to highlight verified customer feedback and build trust directly on product pages.

Mobile-first approach

With Magento 2’s fast, flexible checkout, Casio could finally offer direct purchasing, complete with modern payment options rather than routing customers through third-party bestsellers. A mobile‑first approach ensured consistently fast, reactive browsing across mobile, tablet and desktop.

The results

34%

decrease in bounce rate

36%

reduction in average page load time

67%

increase in website traffic

108%

increase in mobile website traffic

"“We’ve had an amazing start to our journey with IDHL. Our web project had an extremely tight deadline for a new website build, but the team worked hard to help us achieve objectives while developing our internal knowledge and understanding too.

The team are extremely pro-active and were always quick to pick up any feedback, making us feel well supported throughout the whole process. It’s the smoothest web project we’ve experienced which is a huge testament to the whole team.”“

Danny Power, Senior Digital Marketing Manager, Casio