How IDHL transformed QUIZ’s SEO into the top revenue driving channel

Dressing for success with +96% organic growth and top position rankings

QUIZ, a UK-based fashion retail group, is a go-to brand for clothing, accessories, and footwear. Weddings, holidays, formal events: QUIZ caters for every occasion with dresses covering the most recent trends. Their omni-channel model includes a rapidly expanding online store, physical outlets, and operations in over 15 countries worldwide.

The challenge

The female-fashion landscape has become fiercely competitive and, having found themselves battling decline in market demand, QUIZ was looking to revitalise performance. They partnered with us in 2022 to increase their organic presence and put a roadmap in place to counteract downward market trends.

We set our sights on building overall visibility for QUIZ’s website. With our end-to-end SEO campaign, we planned to bring organic traffic and revenue back into growth.

Our approach

Expanding keyword footprint

Our technical campaign identified market gaps that QUIZ could close off, generating keywords and category landing pages to expand keyword footprint and ranking opportunities. This also strengthens the brand’s position against competitors, increasing market share in a challenging landscape.

Closing gaps in the market

We generated SEO-optimised copy for old and new landing pages to gain more visibility and clicks. This was implemented across a variety of new product categories and pages, including holiday, Black Friday, partywear, and wedding guest dresses.

Strengthening industry authority

To support content and technical initiatives, our outreach campaign provided high-quality backlinks aimed at increasing page authority and trustworthiness. We focused on the Wedding Guest Dresses page aimed at helping QUIZ maintain and increase strong rankings.

The result

Our collaboration has yielded impressive, tangible impact for QUIZ. Visibility is at an all-time high, and we’ve not only maintained but gained position 1 rankings for key product categories. Whereas other fashion brands have seen their visibility decline, QUIZ has maintained a consistent upwards trajectory and is closing the gap to competitors.

+96%

visibility growth YoY

+37%

organic revenue YOY

45%

revenue contributed to SEO

Position 1

in the market for Wedding Guest category

"While working with IDHL we’ve seen some tremendous results across our organic traffic and rankings, despite a challenging market. It’s been wonderful working with a team that really understands our business and wants us to succeed as much as our own team does. We look forward to developing our professional relationship and to more success down the road.“

Haroun Saleemi, Head of eCommerce, QUIZ