Travel PPC agency
The travel space is busy. There are so many ads vying for attention, and the rise of AI is evolving traditional PPC strategies. IDHL is ahead of the curve – we map intent, build audiences, and shape performance strategies that connect with travelers at every stage of the customer journey.
Reaching your potential
The buying cycle in travel is longer than other industries. Awareness activity is central to converting consideration to bookings and the variety of specialisms within the industry has resulted in rising costs of CPCs.
Our response? Data-driven, creative PPC that drives great ROI and quality CRM, delivering quality over volume.
Full journey targeting
Travel decisions aren’t made in a moment – they are multi-step, with searchers moving in and out of the research phase before they even land on your site.
Intent signals and geotargeting help us reach your audience at each stage, mirroring the customer journey from inspiration to final booking. Upper funnel storytelling is balanced with retargeting strategies, bringing past visitors back into play and maximising engagement.
Creatives that drive action
We craft ad copy, visuals, and landing experiences that sell the story and the stay, from family adventures to romantic escapes. Each campaign is tailored to resonate with specific traveller mindsets, ensuring your brand is relevant, distinctive, and memorable.
Smarter technology & budgeting
We plan around travel peaks, demand surges, and booking patterns unique to your market. The combined expertise of our in-house team and AI tools such as Google AI Max allows us to automatically match relevant ads to emerging user intent across multiple surfaces and maximise budgets without sacrificing campaign performance.
Maximising impact with IDHL
PPC demands in travel are unique – you need campaigns that capture attention and deliver measurable growth.Get in touch with our experts today to discuss your next strategy.
