A journey to top search rankings: Position 4

In a competitive industry, Cruise.co.uk were able to use their online strategy to effectively navigate a challenging landscape and at the start of 2023, achieved their highest online visibility in years. Smooth sailing is never a guarantee online though and after some updates to their website design, they saw some fluctuations in their rankings. We worked with their team to increase organic rankings, boost traffic to their site and increase organic leads.

Shoring up technical standards

Going from strength to strength online, Cruise.co.uk gave their site design a refresh, but while the platform looked better than ever, design changes are known to impact SEO. Our SEO specialists conducted a thorough review to pinpoint issues caused by the update and created a clear, prioritised action plan for Cruise.co.uk’s development team. To support fast implementation, we provided a digestible working document outlining required fixes, ensuring the most critical updates were tackled first.

Refining SEO strategy

Cruise.co.uk had previously targeted location‑based and niche keywords, but with strong historical success and several high‑value terms already ranking on page one, we identified greater opportunity in elevating existing strong performers even further. We developed a refined SEO and outreach strategy aimed at boosting these high‑impact pages up the SERPs, helping drive more traffic while other parts of the site were still undergoing optimisation.