Illuminating success with +46% revenue uplift

Lights4fun’s original bespoke eCommerce platform was limiting scalability, slowing innovation and creating operational complexity across markets. Replatforming to a stable and scalable solution was needed to support both UK and US websites while delivering a seamless customer experience.

Alongside this, the brand faced increasing pressure in a competitive home décor market. Rising media costs, inflation and reliance on PPC meant their existing performance model needed to evolve. The challenge was twofold: build stronger technical foundations and drive incremental revenue through a more integrated, full‑funnel digital strategy.

Replatforming & UX optimisation

We replatformed Lights4fun to Shopify Plus, creating a scalable, reliable foundation for growth. The project was delivered in two phases: first, designing an elegant, inspirational shopping experience; second, unifying the UK and US sites into a single master codebase with consistent navigation and templates.

User testing, tree testing and first‑click analysis informed every decision. By blending the strongest elements of both sites, we created optimised product pages that clearly surfaced product details, delivery information, reviews and related products. Shopify Plus was integrated with NetSuite, enabling seamless data flow across products, customers and orders, while also supporting international and B2B expansion.

Integrated performance strategy

To support peak trading in a turbulent retail environment, we shifted Lights4fun away from a PPC‑heavy approach to a full‑funnel, multi‑channel strategy. Budgets were redistributed across awareness, discovery, consideration and conversion, using programmatic, paid social and paid search in tandem.

Lifestyle video campaigns drove awareness, supported by always‑on display and social activity. Paid social focused on high‑intent, visually led platforms such as Pinterest, while Meta was repositioned as an awareness channel to keep the brand front of mind.

With a future‑ready platform and an integrated performance model in place, Lights4fun is now well positioned to continue growing efficiently in an increasingly competitive global market. Performance and web strategy compounded to generate impressive growth that made a real difference to Lights4fun’s bottom line, finishing 15% ahead of targeted revenue.