Scaling mindful growth for Liforme

Liforme isn’t your average yoga brand. B Corp certified and proudly purpose-driven, they’ve carved out a loyal global following by doing things differently – from creating planet-first products to championing ethical business practices.

But their original Shopify site wasn’t keeping pace. Built before our relationship began, it lacked the flexibility and polish their premium brand deserved. The Liforme team needed a smarter setup: something cleaner, more efficient, and easier to update, while still capturing the high-end, high-integrity essence of Liforme.

The goal? A seamless upgrade to Shopify 2.0, with a back end that worked as seamlessly as the shop front.

We took what made Liforme special and built a platform to match – keeping the design recognisable while overhauling the behind-the-scenes experience.

Optimised for flexibility and freedom

We created reusable components and custom sections across the site, so the Liforme team could build new pages, launch promos, and switch up content without touching code. A full back-end clean-up made site management faster, easier, and more efficient.

Tailored to their brand vision

From colour theory to curved CTAs, we brought Liforme’s creative direction to life – translating a detailed wish list into a slick, cohesive design. Subtle hover states, responsive bundles, and full-width video blocks helped elevate the look and feel without overwhelming users.

Built for a conscious community

We improved key touchpoints across the user journey –including an upgraded checkout and cleaner product pages – while supporting their community-driven mission with enhanced storytelling areas and sustainability-focused features.

We also ran a UX workshop, competitor benchmarking and a deep dive into their audience needs to make sure every change mapped back to brand and business goals.

The refreshed, upgraded site provides a completely new experience. Here's what we delivered:

• Smarter, scalable Shopify setup – Built on 2.0 with reusable sections and a streamlined backend that puts the Liforme team in full control.
• Elevated design, aligned to brand – Clean, calm, and considered visuals that bring premium products and purpose-led values together.
• Ongoing digital partnership – Liforme continues to grow, and we’re right there with them, supporting their journey through retainer work and strategic input.

This isn’t just a site refresh – it’s a foundation for future growth.