Generating +180% in conversions with design-led strategy

NEOM's service offering spans curated in-store and eCommerce experiences that blend considered design, product storytelling and seamless shopping journeys.

NEOM’s previous platform was unreliable, preventing NEOM from innovating. They wanted a summer-ready store in just five months to capture market demand. Shopify Plus was the perfect fit to hit their objectives.

With a number of physical stores, NEOM needed retail and online experiences enhanced and consolidated.

Scalable replatforming & system unification

To address NEOM's needs for scalability and enhanced functionality, we moved NEOM over to Shopify Plus: a platform that delivers reliability and simplified operations and a single source of truth for data.

This transition allowed NEOM to leverage the platform's advanced features and seamless integrations, including their back-office management system and logistics partner. By integrating these technologies, we ensured efficient operations and streamlined management of their online store, supporting NEOM's growth and expansion initiatives.

Data-led UX

Using real customer behaviour, we created a compelling user experience through dynamic design and rich media content. Our goal was to bring NEOM's products to life on the digital storefront, capturing the essence of their brand and enhancing engagement with visitors.

We also prioritised showcasing detailed product information and user reviews prominently, emphasising NEOM's commitment to quality and building trust with their customer base. This approach not only enhanced the overall shopping experience but also reinforced NEOM's reputation as a premium brand in their industry.

The replatform was a success. It contributed to record commercial performance and enhanced customer functionality, which has supported NEOM’s continued success. Armed with simplicity that scales and flexible back-end working, NEOM has platform that supports measurable growth.

"“We needed a team that would work with us, not just for us, and IDHL fit the bill. Their friendliness, professionalism, passion for our brand and eagerness to work collaboratively won us over. We’ve had a great working relationship since day one. The team have assisted us to deliver projects on time, helped to troubleshoot and fix problems at the drop of a hat and have been supportive throughout.”“

Adam Meads, eCommerce Product Manager, NEOM